Biometric Checkout for a Convenience Chain
Challenge
Convenience stores must be convenient. That means streamlining the checkout process as much as possible for customers in a hurry. Circle-K, the global convenience store leader, continues to push the envelope by bringing new technology to its stores to make purchasing as frictionless as possible. We already made gasoline a touchless experience, could the same be done inside the store also?
Solution/Recommendation
Biometrics provided the answer for touchless checkout. We introduced a plam-reading scanner at the checkout counter. For registered members, a customer simply has to hold their hand over a scanner for about 2-3 seconds to complete their purchase. The scanner reads the lines in your palm (yeah, really!) to identify the customer ID and then match that ID with a credit card already on file in the application.
Solution
Convenience stores must be convenient. That means streamlining the checkout process as much as possible for customers in a hurry. Circle-K, the global convenience store leader, continues to push the envelope by bringing new technology to its stores to make purchasing as frictionless as possible. We already made gasoline a touchless experience, could the same be done inside the store also?
Biometrics provided the answer for touchless checkout. We introduced a plam-reading scanner at the checkout counter. For registered members, a customer simply has to hold their hand over a scanner for about 2-3 seconds to complete their purchase. The scanner reads the lines in your palm (yeah, really!) to identify the customer ID and then match that ID with a credit card already on file in the application.
KPIs
Biometric checkout brings many advantages to the store and a better experience to the customer:
- Touchless store checkout (the pandemic has permanently shifted customer attitudes towards touching things)
- Faster checkout
- Security: cards cannot be stolen or lost if they never physically leave your wallet
- Convenience: parents can register their teens to have palm prints in the app, so teens can make purchases without the burden of carrying a credit card
Project Profile
Client:
Jockey
Goal:
Seamless Customer Experience
Development Time:
4 Weeks
Deployment:
Global 1900 stores
KPI:
X% increased returning customers
